LEGO® Novelty
Packaging
Five incredible years designing LEGO® packaging and marketing materials with iconic brands like Marvel, DC, and Lucasfilm. This involved balancing brand guidelines, creative storytelling, and complex approvals to deliver designs that honored each IP while staying true to LEGO’s identity.
Preliminary layout with maya renders
What’s in the Box?!
Working with these major IP partners meant designing a year ahead of film releases—often with changing assets, unfinished models, and minimal references. It required adaptability, tight collaboration, and creative problem-solving.
I worked closely with marketers, model designers, and studio partners to align on vision, despite evolving assets. Using Maya, I positioned early 3D models as placeholders, built dynamic backgrounds and effects, and laid out die-lines. Once approved, I directed photo shoots of the final models and adjusted artwork to ensure everything matched perfectly—down to the last detail.
STAR WARS™ Phase 2 Visual
This podium display used to showcase our product portfolio to LEGO leadership. The art panel measures 55" x 116". The goal was to unite three Star Wars™ product lines into one cohesive visual.
To connect the different scales—from mini builds to large figures—we used the “Force” swirl from the Master Your Force campaign to guide the viewer’s eye. I led the overall composition, created effects, and directed 3D model placement—starting with concept sketches and overseeing the final render.
Concept sketch
Final Artwork